JOHN SWEENEY'S CLIENT CASE STUDIES
(download .pdf file of all case studies)

ALTRIA GROUP INC

As John Sweeney puts it, "If we can successfully make a group of attorneys who are working on the largest lawsuits in United States history laugh and learn, we can train anybody!" The Altria Group wanted an effective way to improve collaboration between their lead company attorneys. Not surprisingly, John found the group to be well-educated, successful and extremely skeptical of the Wisconsin farm boy preaching the virtues of improvisational innovation. Yet, over the course of an afternoon, John was able to connect with the group to the point that their leader was kind enough to give us the following quote for the back cover of John’s Innovation at the Speed of Laughter book:

"John Sweeney gets to the heart of what makes people work together effectively and uses improv exercises to teach those behaviors. John's approach is fun, but powerful - it highlights what your team is doing right and what it needs to do better. We enjoyed working with John and highly recommend his program."

Bill Ohlemeyer, Vice President and Associate General Counsel