JOHN
SWEENEY'S CLIENT CASE STUDIES GAGE and NESTLE John conducted several brainstorming and training sessions with the wonderful people of Gage Marketing and their clients. One, in particular, with Nestle is memorable (specifically, the company’s Hot Pockets marketing division). For this event, we traveled to Denver, CO, in a 40-foot RV to facilitate brainstorming with a team who had already helped Hot Pockets achieve over 90% brand recognition. Most companies, maybe even entire religions, would envy that type of recognition! Yet, John and the BNW were tasked with helping them to translate brand recognition into sales. Using improvisational exercises and our Funnel Process of brainstorming, John helped the group brainstorm three specific marketing strategies which resulted in thousands of new ideas. We’re pretty sure a couple of them are convincing you, right now, to “have another ‘pocket.’” “We have been thoroughly impressed with your ability to help us
bring out the best in our employees and our clients. After our last session,
our client called to say that it was the best ideation session he has
ever participated in and he was amazed at both the quantity and quality
of the ideas generated as well as the participation involvement of his
entire marketing team. Some of his team members who were normally ‘more
reserved’ were laughing and generating ideas like there was no
tomorrow. Partnering with you has been a fantastic experience and we
look forward to working with you for some time to come.”
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