JOHN SWEENEY'S CLIENT CASE STUDIES
(download .pdf file of all case studies)


GENERAL MILLS

Initially, John’s work for General Mills focused on team building and was duplicated across departments that ranged from engineering to financial executives. At that time, the company was redefining and uniting teams as part of the General Mills and Pillsbury merger. Both companies had developed similar but separate corporate cultures as rivals who competed in the same industry. With the merger, the new company had to create a common, cohesive foundation for new growth. At one memorable session, CFO Jim Lawrence participated in one of John’s improvisational exercises without fear or hesitation, helping to further relax participants and reinforce the laughter and learning points.

In January 2007, John provided customized training for a small group of General Mills leaders. This, once again, led to additional requests for John’s services. In fact, John and the BNW’s corporate entertainment have participated in more than 15 events in the last 16 months. We could not be happier or more thankful for our continued work with this industry leader and great Minnesota-based company.

Most recently, as part of our work with General Mills, the company has brought employees to our little theatre for training, brainstorming, and entertainment. We’ve even done a bit of consultative work for a lip synch contest (yes, you read that right)! On a side note, years ago John was gifted a Wheaties box with his image -- and that of several BNW actors -- imprinted on it. It occupies a very special place in his office

"The Brave New Workshop component of our Yoplait "off-site" was incredibly well-received. You guys definitely did a great job on all fronts. People thought it was great that you got a pulse on what was going on in the division - but also had some unique ways to bring the more academic organizational behavior things to life -- in a much more relevant way than they had seen before. So, great work! I wouldn't hesitate to call you again... I hope we can keep in touch, and feel free to use me as a reference as well."

Steve Young
Promotions Manager, Yoplait/Colombo Division