JOHN
SWEENEY'S CLIENT CASE STUDIES Each year, the NBA brings together operations staff from the entire league as part of the NBA's Game Presentation Workshop. John presented a half-day training session that focused on the 8 Secrets and followed it up with a brainstorming session which included representatives from every team in the league. The group used the BNW Funnel Process of brainstorming to create hundreds of ideas to: 1) involve kids more in time outs; 2) create new ideas for “theme nights;” and 3) explore ways to make the upper deck fans have a more enjoyable game experience. That session, in conjunction with our work with the Minnesota Timberwolves, led to several opportunities throughout the NBA and WNBA. However, only one of those opportunities required Sweeney to remove clothing -- which is something we are all very thankful for. "It
was a pleasure working with you and your team. The output of ideas
from the brainstorming
session was phenomenal and we look forward
to the teams implementing some of them in the upcoming season. I'd be
happy to serve as a reference for any future clients as our experience
with you could not have been more positive."
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