JOHN
SWEENEY'S CLIENT CASE STUDIES TThe
Brave New Workshop and John Sweeney were the innovation consultants
for the Minnesota Timberwolves 2003-2005. We used the 8 Secrets to
help their management team, sales staff, customer service reps, marketing
department, and their mascot, Crunch! John has been a featured speaker
at their US Bank-sponsored speaker series. In our work with the Wolves,
we created new ways to make the game experience more enjoyable for
their fans, which took the form of in-game comedy bits, working with
the dance team, videos and the now famous character “Jiggly Boy.” You
can watch Jiggly Boy video on our website (at your own risk) by visiting: "John Sweeney has been a part of our organization’s success. He has helped our employees increase their skills and has a real talent for getting the best out of people." KEVIN MCHALE, Timberwolves VP and NBA Hall of Famer
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