JOHN SWEENEY'S CLIENT CASE STUDIES
(download .pdf file of all case studies)

MINNESOTA TIMBERWOLVES

TThe Brave New Workshop and John Sweeney were the innovation consultants for the Minnesota Timberwolves 2003-2005. We used the 8 Secrets to help their management team, sales staff, customer service reps, marketing department, and their mascot, Crunch! John has been a featured speaker at their US Bank-sponsored speaker series. In our work with the Wolves, we created new ways to make the game experience more enjoyable for their fans, which took the form of in-game comedy bits, working with the dance team, videos and the now famous character “Jiggly Boy.” You can watch Jiggly Boy video on our website (at your own risk) by visiting:

http://www.speedoflaughter.com/video/jigglyboymedia.htm

"John Sweeney has been a part of our organization’s success. He has helped our employees increase their skills and has a real talent for getting the best out of people."

KEVIN MCHALE, Timberwolves VP and NBA Hall of Famer